View From 32 Logo

An all-encompassing beauty advisory firm

Your strategic partner in beauty innovation and growth

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Our Services

We partner with exceptional brands, retailers & investors in the beauty and wellness realm, offering a multi-layered actionable approach that gives them a competitive edge, invaluable insight, and access to key partners in the industry.

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Our Team

30+ Years

of merchandising at

Sephora Logo

15+ Years

as brand leaders at

Briogeo • Tarte • Versace • The INKEY List • Bloomingdale's • MAC • Herbivore

Cassie Cowman headshot on gray background

Co-founder + Partner

CASSIE COWMAN
Lindsay Ullman headshot on gray background

Co-founder + Partner

LINDSAY ULLMAN
Gabriella Giron headshot on gray background

Co-founder + Partner

GABRIELLA GIRON
Jessie kaplan headshot on gray background

Vice President

JESSIE KAPLAN

Our Testimonials

“VF32 is a standout in the beauty consulting landscape, offering expertise and efficiencies that can only be achieved as a product of many years of hands-on experience, relationship building, and a strong track record of smart and strategic guidance and decision making. Their ability to put anyone on the team on a job and jump straight in, providing value from minute 1 does not exist elsewhere.”

- Cindy Deily, VP of Skincare Merchandising - SEPHORA

1/3

“Cassie, Lindsay and Gaby are a powerhouse trio that bring such valuable experience and knowledge to beauty brands, particularly indie brands. Their backgrounds as merchants and operators offer a unique skillset combination that gives them (and their clients) an unfair advantage - knowing how to win at retail.”

- Christina Nuñez, Partner – True Beauty Ventures

2/3

“We absolutely loved working with the ViewFrom32 team! They took the time to really understand our brand and think through how to position us for successful retail entry. They bring a deep knowledge of the beauty industry and Sephora in particular. They approached our brand with the kind of care and thoughtfulness you would expect from an in-house team. And on top of it all, they're just a joy to work with.”

- Kate Macarthur, Former President – YSE Beauty

3/3