“VF32 is a standout in the beauty consulting landscape, offering expertise and efficiencies that can only be achieved as a product of many years of hands-on experience, relationship building, and a strong track record of smart and strategic guidance and decision making. Their ability to put anyone on the team on a job and jump straight in, providing value from minute 1 does not exist elsewhere.”

- Cindy Deily, VP of Skincare Merchandising - SEPHORA

1/7

“Cassie, Lindsay and Gaby are a powerhouse trio that bring such valuable experience and knowledge to beauty brands, particularly indie brands. Their backgrounds as merchants and operators offer a unique skillset combination that gives them (and their clients) an unfair advantage - knowing how to win at retail.”

- Christina Nuñez, Partner – True Beauty Ventures

2/7

“We absolutely loved working with the ViewFrom32 team! They took the time to really understand our brand and think through how to position us for successful retail entry. They bring a deep knowledge of the beauty industry and Sephora in particular. They approached our brand with the kind of care and thoughtfulness you would expect from an in-house team. And on top of it all, they're just a joy to work with.”

- Kate Macarthur, Former President – YSE Beauty

3/7

“VF32 reignited life into my brand. I can't thank them enough for their brand work.”

- Remi Brixton, Founder – Freck Beauty

4/7

“View From 32 was instrumental in elaborating our vision for skincare and our whitespace in the market.”

- Phillipe Pinatel, CEO – Merit

5/7

“As a new brand entering the space, we found their insights really helpful and their ability to sit on either side of the brand and retail fence was invaluable in helping shape our approach and ultimately entry pitch.”

- Rebecca Jefferd, Co-founder – Ultra Violette

6/7

“I leaned on their knowledge of the Sephora ecosystem and brand experience across marketing and merchandising. They truly integrated into the team and over time helped me with hiring, onboarding, and training team members on influencer marketing, brand marketing, and field support. I would highly recommend working with them!”

- Priyanka Ganjoo, Founder – Kulfi Beauty

7/7